When you use direct communication and distribution to get a target audience rather than relying on third-party mass media is known as direct marketing. This method uses non-personal channels of communication such as email, texting, and texts to reach potential customers directly. In this kind of process, the organizations eliminate the middleman.
Whereas media publications and mass media traditionally mediate between a company’s product and its target audience, direct marketing campaigns communicate directly with consumers. It uses personalized messages and salutations, such as the recipient’s name or city, to improve the likelihood that the communication will be read.
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